Images and video
Graphics
File resolution requirements
Printed images must use a minimum of 300 dpi for a high quality print. Do not copy or use a logo from the web for printed documents because they are not optimized for print.
Video for mobile device viewing and social media in particular should feel genuine, energetic and natural while remaining steady (not shaky), well lit with a focus on quality audio. Diversity should be included in our visual materials whenever appropriate.
Student club logos and event theme graphics
Student club logos and theme graphics should not use any of the OSU graphic assets described in this style guide as part of their communications. In essence, student club logos and/or event graphics cannot use the university’s seal, wordmark or logotype as elements in their logo. OSU reserves the right to deny the usage of any graphics that do not comply with the instructions above.
For questions prior to the development of any graphics, consult the department of brand management.
Video
The use of color, typography and rules governing the use of the OSU brand must also be applied to promotional videography.
Logo treatment
Videos produced internally or by third-party vendors must present the logo according to the guidelines outlined in this manual. Any special treatments that deconstruct the logo or change the color are not permitted.
All videos on behalf of OSU are an important part of the university’s image, and all aspects of video creation should adhere to the best video practices available. A standardized name key (lower third) can be acquired from Brand Management. Otherwise, graphical/visual elements should follow the font/color styles listed in this document.
Photography
Photographs are an important way of telling the OSU story across all communications materials, from the web to video to print.
Official OSU photography is available for use by members of the OSU community. For access to our photo gallery, please contact brandosu@okstate.edu.
Model release form
While enrolled at OSU, a student acknowledges that OSU, without compensation, may use the student’s image, likeness and other representation in any video, photograph, recording or digital file taken, recorded or obtained while attending or participating in any OSU-sponsored activity or event.
If a student needs to be recorded (visually or audio) or photographed and the situation does not comply with the specifications above, a model release form must be completed. Contact the photography team at 405-744-9078 if you need a release form.